Bundling, pricing engine to boost digital sales
The hospitality business is human-centric. Amid technological advancements and rapid digitalization, making interactions with customers more meaningful is the new ‘mantra’ of businesses.
TCS fluidic bundling for hospitality reservations uses a machine-first approach to customize products and services for improved sales conversion. It facilitates behavioral predictions, enabling businesses to customize offerings, especially on their prime digital channel. The solution unlocks the power of data to fuel meaningful interactions and address the needs of new and existing customers.
Attracting customers through direct channels is one of the biggest challenges in the highly competitive hospitality industry. The highly evolved generation of customers seeks a unique experience with almost every product and service. By fulfilling expectations based on customers’ context and preferences, businesses should be able to sway their buying decisions in a jiffy.
This solution creates meaningful contextual offers by leveraging AI-ML capabilities that mimic human thinking and provides the right personalized services and products. The solution uses an advanced information management system and algorithmic engine for data analytics to enhance personalization, for both new and existing customers. Additionally, the solution is powered by an intelligent bundling and pricing engine that enables packaging and bundling of relevant ancillaries, based on the customer propensity to buy.
TCS provides the following capabilities through this solution:
The TCS Advantage
A partnership with TCS can help the hospitality business take advantage of the following:
TCS fluidic bundling for hospitality reservations solution uses a machine-first approach to customize products and services for improved sales conversion. It facilitates behavioral predictions, enabling businesses to customize offerings, especially on their prime digital channel.