Skip to main content
Skip to footer

Amit Shah

Principal Consultant, Retail, TCS

Yogesh Rao

Senior Consultant - Cognitive, AI & Data, Retail, TCS


  • Retailers look for contextual information to understand consumers better through behavior analytics, but this is doing things in half measures.
  • For a holistic view on context, retailers should also study customers’ association with products—their affinity or dislike for a product and when their preferences could change.
  • Network graphs provide unparalleled actionable insights by depicting customer, consumer, and product relationships in a visual manner, helping understand consumer behaviour and their buying preferences better, and providing inputs for inventory optimization.