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Ryan McShera

Head, Retail Multichannel Practice, North America,TCS

The next big thing in enhancing customer experience

Retailers today are investing heavily in digital solutions to effectively address the ever-increasing expectations of customers for personalized offerings and a superlative shopping experience. As a result, voice commerce is positioned to emerge as the next disruptive digital channel in retail after online and mobile. Though still in its early stages, initial data around voice commerce suggests both opportunities and challenges for retailers.

This paper describes how the advancement in machine learning and natural language processing will drive the growth and success of voice commerce in the retail industry.

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