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Balaji Paulraj

Digital commerce consultant, retail architecture and technology, TCS

Balaji Raghavan

Digital transformation head, retail architecture and technology, TCS


  • Businesses are looking to deliver more personalized and curated experiences for individual customer needs.
  • Modern commerce architecture like headless commerce can help business and digital commerce teams to realize the agility and flexibility needed for success.
  • Headless commerce alone will not suffice, businesses need modern commerce architectures—iMACH (intelligent, micro-services-based, API-first, cloud native, headless)—powered by AI-ML to differentiate themselves from competition
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