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Pratik Pal

President and Global Head, Retail, Consumer Goods, Travel, Transportation, and Hospitality Tata Consultancy Services

Finding The Balance Between Art and Science

Retailers have made significant investments in IT that have steadily improved business processes, while also yielding a tremendous amount of data that has fueled business intelligence and analytics. Now, technologies such as AI, machine learning, and the internet of things have become mainstream and computing power has increased exponentially while dropping in cost. The confluence of both these trends is creating opportunities for retailers to benefit from their growing data assets.

The following perspective from industry and academia explores how retailers can drive increased profitability by applying AI and machine learning across the business.

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