Here’s how TCS Optumera™ helped ANZ retail giant Woolworths transform its in-store customer experience with optimised space planning.
TCS’ AI-powered strategic retail platform enables Woolworths to make data-driven decisions to optimise store space and drive sales and profitability.
Woolworths is one of Australia’s most-loved brands and the largest food and everyday needs retailer in the country and neighbouring New Zealand. The retailer’s 1,451 stores serving 22.7 million customers per week are connected by a unified purpose of being better together for a better tomorrow. Woolworths takes immense pride in providing fresher food, healthier options, and the best range and value for its customers.
As one of Australia’s most innovative retailers, Woolworths believes in constantly upgrading the retail customer experience and expanding its product portfolio to reflect local preferences. This means more remodelling, refits, and optimising of store space to make way for new product lines. With macro space planning being a manual process, there was clearly a need to be more agile.
“We wanted a partner who understands Woolworths and its customers and applies its breadth of contextual knowledge from across the globe to transform customer experience with the TCS Optumera™ AI-powered platform. There is now a robust mechanism in place to execute ‘always-on’ dynamic aisle optimisation and constantly look out for opportunities to drive sales and profitability,” said Doug Frank, General Manager, Data and Retail Analytics, Woolworths Group.
Optumera™ leverages its AI models to augment Woolworth Group’s data insights and recommends optimal space for product categories within seconds, making the entire space planning process twice as fast. It also enables the retailer to evaluate the impact of space decisions through a powerful what-if analysis based on multiple scenarios, preventing costly trial and error.
As Woolworths’ growth and transformation partner of 25 years, TCS understands the business and helps the retailer live its beliefs and purpose. Woolworths now easily manages space allocation of over 1,200 categories across 1,451 stores, significantly improving sales through twice as fast store remodels and five times quicker sales plans.