Skip to main content
Skip to footer


  • A brand built on guaranteeing the lowest price was having problems coping with volumes and complexity
  • The Next-Gen Pricing Engine, an algorithmic, near real-time, intelligent system automated the deployment of the pricing strategy
  • A real time mobile app was launched to boost productivity and accuracy
  • Colruyt now responds to competitors 24 x 7, capturing over 100,000 competitor prices, and processing up to 50 million reaction prices per day
async> View My Stats