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Balaji Ramachandramurthy

Managing Consultant, Retail Strategic Initiatives, TCS

Saloni Kamboj

Digital Commerce and Marketing Consultant, Retail Strategic Initiatives, TCS


  • In-store shoppers expect safe and convenient shopping and instant everything—product information, payments, and fulfillment.
  • As customers increasingly use their own technologies (smartphones) to shop in stores, contactless commerce, powered by digital technologies, can emerge as a game changer.
  • Contactless digital interactions bridge the gap between in-store and online experience, ensuring greater customer loyalty and higher wallet share during the holiday season and beyond.

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