Sustainable by Design
Sustainability as a concept recognizes that the environment is an exhaustible resource. While most organizations associate it with the environment, sustainability can be explored in various other contexts, including economic development and social responsibility. These contexts include the Earth’s carrying capacity, the sustainability of ecosystems, occupations, behavior patterns, and so on.
Sustainability improves the quality of our lives, protects our ecosystem, and preserves natural resources for future generations. In the corporate world, sustainability is associated with an organization’s holistic approach, which includes everything from manufacturing and logistics to customer service. Going green and sustainable is not only beneficial for a company, it also maximizes environmental benefits in the long-term.
As we emerge from an extraordinary period of disruption and uncertainty, we have a unique opportunity to reboot to a new era, where sustainability and prosperity are part of the same aspiration and success measurement.
As purpose-led companies build increased collaboration in the pursuit of achieving sustainability goals, more resilient and inclusive growth models are coming to the fore. In the 2021 edition of the Journal of Innovation and Transformation, we explore how the interconnectedness of our ecosystems can solve some of the biggest sustainability challenges and accelerate positive outcomes for all.