Reimagining vehicle development, manufacturing, sales, and service

Digital twin in automotive industry presents an opportunity to pair virtual and physical worlds leveraging different technologies such as IoT, big data analytics, and simulation techniques to re-engineer critical processes as below.

• Vehicle development: Integrates data across the product lifecycle to enable data-driven vehicle concept, informed design through rapid assessment of change impacts and early detection of issues, and accurate and accelerated design verification.
  
  
• Vehicle manufacturing: Factory’s digital twin in manufacturing enables real time data gathering from machine sensors, facilitating flexible cell manufacturing, IoT-driven maintenance strategies, and leveraging beacon data to ensure workers’ safety.
  
  
• Vehicle sales and service: Captures real-time field insights on driver preferences, product features’ uptake, vehicle performance, and service history to create an interactive user experience on the sales floor and enable proactive and predictive after-sales service.