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E-commerce in Automotive Industry: A Key Enabler of Next-Gen Customer Journey

Munish Sharma

Head - Customer Experience Management (UK & Ireland), Manufacturing Innovation & Transformation Group (ITG), TCS

Prabhakar Ravishankar

Domain Consultant, Innovation and Transformation Group

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E-commerce adoption in the automotive industry provides a great way to establish direct customer engagement and increase brand reach. To successfully implement such a platform, it is essential to manage supply chain complexities, enable customer engagement strategy, understand channel conflict, and select right technology platform to support modular business growth.  This requires:

  • Assessing the revenue potential in digital commerce, adopting the right e-commerce model and selecting end-to-end digital commerce solution.
  • Deploying a digital commerce solution that includes: a communication and business layer, a process and functional layer, and an integration layer.
  • Adopting a phased approach to implementing the solution by accessing deep implementation expertise.

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