How OEMs can stay relevant as vehicles become tech-enabled experience platforms

• The key trends in the automotive industry are collectively known as CASE (Connected, Autonomous, Shared and Electric)

• The number of vehicles with CASE mobility characteristics will multiply over the next decade, completely changing the automotive landscape

• The changes in the offing include shortened feature lifecycles, new types of vehicles, increased personalization, omnichannel purchase experience and less car ownership but more car utilization

• Vehicles will become part of a mobility-services ecosystem — digitally enabled experience platforms where data and time can be monetized

• To remain relevant, OEMs are pouring money into R&D, the increased spend outpacing revenue growth

• The challenge is to provide a seamless experience and own the customer for life

• Mass customization, harnessing data, embracing risk, creating exponential stakeholder value and leveraging the ecosystem are important

• OEMs need to adopt the Business 4.0^TM growth and transformation model