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  • Products and customers in the automotive industry are evolving rapidly. Vehicle development includes better connected, autonomous, and electric capabilities. Customers are more digital savvy and well-informed about the product even before visiting a dealership.
  • To transform customer experience (CX), original equipment manufacturers (OEMs) need to offer more contextual, personalized, and a business-to-consumer (B2C)-like omnichannel experience. This improves wallet share beyond the point of sale and across the customer life cycle.
  • Powered by Neural Manufacturing™, the Auto Retail Accelerator enables OEMs to transform the customer experience throughout the ownership life cycle.
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