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Omar Sharif

Consulting Partner, Manufacturing, TCS

Anirban De

Business Consultant, Manufacturing, TCS


  • As self-driving cars become more accepted, auto original equipment manufacturers (OEMs) are adding more electronics and software to vehicles to keep pace with rising consumer demand. In-vehicle infotainment (IVI) is one such trend that is gaining prominence.
  • Auto OEMs gain deeper insights into their customers by providing IVI in the way a customer intends to use it while also being cost effective. This is where IVI data becomes critical.
  • With IVI data, OEMs can create future models, improve product offerings, build apps tailored specifically for a customer, and more.
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